SINGAPORE, already dubbed the Garden City, is fast earning a name for itself as the Fast-food City, as more brands set up shop here.

The latest is Revenue Valley, which is opening more Popeyes Louisiana Kitchen outlets.

Popeyes, best known for its biscuits and - not surprisingly - fried chicken, was previously available only at Changi Airport and the Singapore Flyer.

But after Revenue Valley acquired franchising rights in June, two new outlets have opened and a third is about to.

According to Revenue Valley's chief operating officer Dickson Low, any difference in taste between his company's outlets and those at Changi and the Singapore Flyer - owned by a separate company - will be minimal. The recipes are the same worldwide.

'This way there is standardisation of quality throughout,' said Mr Low. 'What we hope to achieve is transport the taste of Popeyes fried chicken from New Orleans to Singapore - and keep it intact.'

The first Popeyes opened in New Orleans in 1972. Now it is the world's second-biggest fast-food fried chicken chain, with close to 2,000 outlets and operations in 26 countries.

Franchising company Revenue Valley was established seven years ago. Today, it owns the franchising rights to five brands, including The Manhattan Fish Market. The company now has more than 35 restaurants in Malaysia, Singapore, Thailand and Saudi Arabia.

It holds the master rights for Popeyes in Singapore and Vietnam and plans to open 25 more outlets in the next five years in places such as Bedok and Downtown East.

Its two existing outlets are at Century Square and Jubilee Entertainment Complex, with a third opening at Toa Payoh Entertainment Centre this week.

Revenue Valley aims to open future outlets in high- traffic heartland malls and will be considering other locations such as community centres and food courts.

'These places are more accessible to the general public,' said Mr Low. 'Furthermore, we will be able to ensure a constant flow of customers.'

Popeyes outlets are certified Halal - fresh chickens, which are used instead of the frozen variety, are slaughtered daily at the company's factory at Senoko.

In the coming year, customers can expect a Popeyes delivery service and New Orleans-style promotions that will bring a taste of Louisiana culture and music to Singapore outlets.